Case Study:

Firefly Tutors

Industry: Education

Services: Marketing, Branding

Date: Jan ’24 – Present

Personalized Tutoring with a Growing National Reach

Firefly Tutors is a mission-driven education company delivering customized, multi-sensory tutoring to students across all grade levels. Founded by educator Diane Lewis, the company began in California as A+ In Home Tutors and quickly became a top provider for charter schools statewide.

In 2021, Firefly Tutors launched to expand services nationwide. With help from Emergence Marketing Group, the company grew its systems, entered new markets, and increased visibility, while staying focused on one goal: helping every student reach their full potential.

The Challenge

New Markets, New Growth, and the Need for Clarity

Firefly Tutors had a well-established presence in California, where they partnered with state-funded programs to deliver low- and no-cost tutoring. But when the Step Up for Students scholarship program launched in Florida, Firefly saw an opportunity to expand—and a steep learning curve.

They needed to build brand awareness from the ground up in Florida while simultaneously scaling student enrollments in California to support growth. Internally, Firefly lacked CRM infrastructure, automation, and tracking systems—making it difficult to follow up with leads efficiently or understand what was working. Their marketing efforts were driven by gut instinct instead of data.

The Goals

Increase traffic to the website

Introduce a new market

Increase local and national awareness

Drive student enrollments

Add trackable systems

The Strategy

01

CRM Systems & Automation

Implemented HubSpot and built out custom workflows and sequences, including automated email nurturing, sales pipelines, task automation, and lead follow-up triggers.

  • Boosts local visibility
  • Improves search rankings
  • Attracts qualified leads

02

Website Redesign

Migrated the website to WordPress, improving site speed, SEO, and long-term scalability.

03

Florida Market Content Strategy

Created optimized content around Florida’s education funding programs, establishing Firefly as a top-ranked resource—even outranking the official Step Up for Students site for key search terms.

04

Strategic Email Outreach

Launched and tested email campaigns targeting Florida charter school networks and education leaders, generating strong open rates and new partnership conversations.

05

Data & Tracking Infrastructure

Deployed tracking pixels, form integrations, and HubSpot reporting to surface accurate metrics and support data-driven decisions.

The Results

+0%

Revenue Growth

Year-over-year increase from the previous academic year

+0%

Website Clicks

5,950 clicks over the last 6 months vs. 3,160 in the prior period

0,000

Total Impressions

 To the Firefly website since partnering with Emergence Marketing Group

Anna is a marketing rockstar! She truly understands our brand and consistently creates content that attracts high-quality leads who convert into clients with ease. Highly recommend!

Diane Lewis, Founder & CEO, Firefly Tutors

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Firefly Tutors, a mission-driven education company delivering personalized tutoring nationwide, needed to enter the Florida market and scale enrollments while building the systems to track what was working. With no CRM, no automation, and marketing decisions driven by gut instinct, the team had no clear picture of their pipeline. EMG implemented HubSpot, migrated the website to WordPress, and built a Florida-specific content strategy that outranked the official Step Up for Students site. The result: 31.61% year-over-year revenue growth, an 88% increase in website clicks, and over 860,000 impressions.

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