Insights

Insights to Help Your Business Grow

At Emergence Marketing Group, we believe knowledge fuels growth. Our blog shares strategies, case studies, and actionable tips to help small and medium-sized businesses succeed in today’s digital landscape. From SEO best practices to campaign ideas and success stories, you’ll find practical guidance designed to inspire action.

Case Studies

Haworth Legal

Haworth Legal

  • Rebuild firm-owned website
  • Preserve domain authority
  • Build in-house lead capture
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Cantrell Schuette

  • Build marketing infrastructure
  • Drive qualified leads
  • Track leads to closed revenue
Read More

Firefly Tutors

  • Enter new markets
  • Build CRM infrastructure
  • Drive student enrollments
Read More
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Trusted by Brands That Want Growth

Anna consistently demonstrates sharp insight into strengthening our brand. Under her guidance, we saw a 30% increase in leads year-over-year. She truly maximizes our marketing budget with innovative strategies. We’re thrilled to work with her.

Diane Lewis
Owner & CEO, Firefly tutors

Hi everyone, I’ve been working with Anna for over 2 years at multiple companies. She is a very talented marketer with extensive knowledge of all aspects of digital marketing. She also has a broad network of talent that she can draw upon when necessary. If you use Salesforce or HubSpot (or are interested in implementing a CRM), she has experience implementing and using both of them. Finally, she is also a joy to work with. I recommend Anna as a fractional marketing executive or for a specific project.

Ted Teele
Entrepreneur and CEO, BrainBoosters of America

Anna and Jacob have gone above and beyond my expectations. Not only did they revamp my website, which looks absolutely phenomenal, but now my clients can book and pay from the site. They have answered all my questions and took extra time to walk me thru how everything works. I would highly recommend them to any and everyone!

Cassie Emke
Owner, Scruffy to Fluffy

Emergence Marketing Group has been wonderful to work with. They are really helping me with my business marketing campaigns by teaching me the skills to do the work, use tools, and be smart with my financial investments to make sure they go the distance. If you are a small business and struggling what to do, call Anna and Jake they will get you in the right path!

Melissa Huffman
Owner, Mama Mel's Pet Food

Working with Anna at Emergence Marketing Group has been a game-changer for our business. Over the past few months, we’ve doubled our online footprint and significantly increased web traffic. The strategies we’ve implemented together are finally bringing everything into focus. I’m confident our business is on track to thrive, thanks to her expertise and guidance.

Todd Ramsey
Manager, Seams Sew Easy

As a small business, partnering with Emergence Marketing has been one of the best decisions we’ve made. Their team truly understands the unique challenges we face and delivered a tailored strategy that boosted our online visibility and brought in real results. Highly recommend for any business looking to grow!

Samantha Haworth
Managing Partner, Haworth Legal

Explore More Case Studies

We help small and medium-sized businesses transform their digital presence. Here are some stories of how we turned challenges into measurable growth.

Haworth Legal

Haworth Legal

Haworth Legal, a Tampa-based criminal defense firm led by Managing Partners Michael and Samantha Haworth, was locked into a long-term contract with a national vendor that owned their website outright. The firm was paying twice, once for a generic, vendor-controlled site and again for the redesign they actually needed. EMG rebuilt the site from the ground up on a platform the firm owns, implemented HubSpot as the CMS and lead capture system, and managed a careful technical SEO migration to preserve existing domain authority. The result is a trust-first website built for conversion, with in-house lead capture, a HubSpot chatbot, and clear contact paths throughout, all owned and controlled by the firm.

Focus:

  • Rebuild firm-owned website
  • Preserve domain authority
  • Build in-house lead capture

Cantrell Schuette

Cantrell Schuette, a growing law firm focused on employment, franchise, injury, and business litigation, needed a marketing partner they could trust after cycling through agencies and contractors. With no CRM, no lead tracking, and no unified strategy, the firm had no way to connect marketing activity to signed clients. EMG stepped in as the full marketing department, building HubSpot from scratch, managing SEO, content, ads, and reporting across every channel. Within two years, organic search traffic grew 571%, the firm captured over 7,200 leads, and closed-won clients climbed to 20-39 per month.

Focus:

  • Build marketing infrastructure
  • Drive qualified leads
  • Track leads to closed revenue

Firefly Tutors

Firefly Tutors, a mission-driven education company delivering personalized tutoring nationwide, needed to enter the Florida market and scale enrollments while building the systems to track what was working. With no CRM, no automation, and marketing decisions driven by gut instinct, the team had no clear picture of their pipeline. EMG implemented HubSpot, migrated the website to WordPress, and built a Florida-specific content strategy that outranked the official Step Up for Students site. The result: 31.61% year-over-year revenue growth, an 88% increase in website clicks, and over 860,000 impressions.

Focus:

  • Enter new markets
  • Build CRM infrastructure
  • Drive student enrollments